“The Sotheby’s International Realty brand has redefined the way consumers search for real estate,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our home page notably displays a rotation of some of our network’s most striking homes. When users mouse over the image, interactive boxes with additional information about the property appear.”

Each listing features a video “slide show” that allows viewers to listen to a narration in their preferred language. Also the property list price is displayed in dozens of currencies, all updated daily with the latest exchange rates. The website is viewable in many languages and dialects including traditional and simplified Chinese, English, Canadian and European French, German, Italian, Brazilian and European Portuguese, American and European Spanish, Vietnamese, Japanese, Korean and Russian, with more to come.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said the new Sotheby’s International web site will have a special appeal for buyers in international markets who are interested in Central Florida homes and properties. “The new Sotheby’s International web site offers a tremendous advantage to home owners and home buyers because it translates ‘for sale’ information into multiple languages, making it much easier for affluent international buyers to learn more about Central Florida luxury homes and unique properties,” Soderstrom said.